The Altare family was originally from the town of Dogliani before buying the estate in La Morra in 1948. At that time, the estate comprised 5 hectares of nebbiolo, barbera and dolcetto vineyards, together with some peach, hazelnut and apple trees. It was a time when orchards gave higher yields and more profit than vineyards. Elio, together with other friends, decided to learn more about viticulture by travelling beyond the borders of Piedmont. Their first trip to Burgundy was a revelation, and when Elio returned home he knew there were big changes to be made. The winery has always been, and still is, family run and produces some of the best Barolo in the area.